Work & Practice
I’m a founder, designer, artist, and educator with over nine years of experience working at the intersection of brand, UX, and creative strategy. I hold a Bachelor of Design from Alberta University of the Arts (2013–2017), specializing in Visual Communication Design with a focus on digital media, branding, information design, and illustration.
My work has included collaborations with Maverick’s Agency, Curiocity Calgary, Energy Safety Canada, and the Glenbow Museum. Across projects, I focus on building cohesive, thoughtful experiences that balance clarity, function, and human impact.
Selected Experiences
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Design course curricula and facilitate art and design workshops to support the mental health and inclusion of diverse learners through inclusive learning methods and creative expression.
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Conduct UX and cognitive psychology-based EdTech research, develop UX design methods and learning experiences for neurodivergent students in STEM education.
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Lead market research, develop digital creative strategies and campaigns, as well as develop visual communication frameworks for various clients.
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Led UX research to ensure website accessibility and usability. Developed design processes and brand guidelines, ensuring consistency across deliverables. Managed freelancers and third-party collaborators, providing art direction for photoshoots, creative campaigns, and various media.
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Developed print and digital brand guidelines, strategized marketing campaigns, and collaborated with developers to build accessible user flows. Mentored the team on Adobe Creative Suite.
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Developed efficient design practices and visual systems, maintaining brand consistency. Cross-collaborated with multiple teams to produce print and digital assets. Mentored other designers on design methods.
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Designed visual brand guidelines to maintain brand consistency across print and digital collateral, and developed creative strategies for marketing campaigns.
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Designed digital and print marketing collateral for a range of clients.